Lessons from the Rich · Story

Ma Huateng

The infrastructure-first founder behind Tencent. Builder of quiet software plumbing that became impossible to replace.

Before Tencent: The Boring Setup

Born in 1971 in Guangdong to a middle-class family, Ma Huateng studied computer science at Shenzhen University.

His early jobs were unglamorous: telecom software, paging systems, network maintenance. What he learned mattered more than ambition.

He learned how networks fail, how scale breaks systems, and why reliability beats flashy features.

The Observation Everyone Missed

In the late 1990s, China’s internet was slow, fragmented, and text-heavy. Internet cafés were everywhere.

Ma noticed something simple:

People weren’t online to consume content. They were online to talk.

Chat wasn’t a feature. It was the killer use-case.

Copying ICQ — On Purpose

In 1998, Ma and four friends founded Tencent in Shenzhen. Their first product, OICQ (later QQ), was inspired by ICQ.

This wasn’t originality. It was execution:

He copied what worked — then optimized it ruthlessly.

Explosive Growth, No Money

QQ grew from thousands to millions of users. Server costs exploded. Revenue didn’t.

Tencent nearly collapsed. Ma even tried to sell QQ. Everyone said no.

“Chat apps don’t make money.”

That rejection saved the company.


The Accidental Genius: Virtual Goods

To survive, Tencent experimented. They noticed users cared deeply about status and identity online.

Tencent sold:

Tiny payments. Massive scale.

This became China’s first large-scale digital monetization engine.

The Philosophy That Locked It In

Ma internalized one rule early:

Control the relationship. Monetize later.

Tencent kept QQ free, focused on uptime, and avoided aggressive ads. Habits formed. Network effects hardened.

Why Tencent Survived

China’s dot-com era was full of dead companies. Tencent survived because:

The Real Insight

Tencent began as a copied chat app that survived near-death by understanding human behavior better than competitors.